300g or 100g? Let’s Clear This Up.

We should have explained this better.

Some customers have seen the 300g fresh ingredients message and the 100g finished pack weight and wondered if the product has changed, been reduced or lost value.

It has not.

The short version is simple: each Activ Daily ULTIMATE pack starts with around 300g of fresh ingredients. After gentle freeze-drying, the finished pack weighs approximately 100g because much of the natural moisture has been removed.

Nothing has been taken away. The moisture has simply been removed.

Your dog is not getting less. They are getting a lighter, freeze-dried treat made from real fresh ingredients in a format that is easy to feed every day.

What the Numbers Actually Mean

Each Activ Daily ULTIMATE pack starts with around 300g of fresh ingredients, including:

Australian venison
Sweet potato
Queensland blue pumpkin

These ingredients naturally contain water. Through freeze-drying, that moisture is gently removed. The result is a lighter finished pack of around 100g of freeze-dried treats.

So the difference between 300g and 100g is not lost product. It is mainly lost moisture.

300g fresh ingredients in. 100g freeze-dried finished pack out.

What Happens Inside Every Pack

Here is the process in plain English.

1. We start with real fresh ingredients

Activ Daily ULTIMATE starts with around 300g of real fresh ingredients, including Australian venison, sweet potato and Queensland blue pumpkin.

2. The ingredients are gently freeze-dried

Freeze-drying removes moisture through a gentle process that helps preserve the quality of the ingredients while creating a convenient daily treat.

3. The finished pack weighs around 100g

The result is a lighter, nutrient-rich freeze-dried treat made from real ingredients in a format that is simple to feed consistently.

Why Freeze-Drying?

Freeze-drying is not about making the product look smaller.

It is about creating a stable, easy-to-feed treat while keeping the quality of the ingredients front and centre. Fresh ingredients naturally contain water. Removing that moisture makes the finished treats lighter and easier to store, carry and feed. It also means your dog gets a daily treat format that is simple, clean and consistent.

No messy powder, no tablets, no guessing if half the supplement was left in the bowl.

Does the Pack Still Contain 30 Treats?

Yes.

The pack still contains 30 treats.

We have refined the size and texture to make the treats easier and more consistent to feed every day.

That matters because daily gut health support works best when it becomes part of a routine.

Activ Daily ULTIMATE Feeding Guide

Activ Daily ULTIMATE is designed to be simple to use as part of your dog’s daily routine. Use the feeding guide below:

Dogs up to 30kg: 3–4 treats per day
Dogs over 30kg: 3–6 treats per day

You can give the treats daily as part of your dog’s normal routine. Many owners give them at the same time each day so it becomes easy to remember.

Always follow the feeding directions on the pack, and introduce any new supplement gradually if your dog has a sensitive stomach.

Why Consistency Matters

Gut health is not something to think about only when your dog already has sloppy stools, itchy skin, paw licking or poor coat quality.

Daily support makes more sense.

Your dog’s gut microbiome is a living community of bacteria and other microbes. Some are beneficial. Some are less helpful. What matters is balance.

A well-supported microbiome can help support:

Healthy digestion
Normal stool quality
Skin and coat health
Immune health
Everyday wellbeing

That is why Activ Daily ULTIMATE is designed as daily support, not just something to reach for after problems appear.

Why It Is Better Than a Basic Powder Probiotic

Basic probiotic powders can look convenient, but they come with practical problems.

They can be messy to serve. Some dogs leave powder behind in the bowl. Open tubs and scoops can create hygiene and handling concerns. And many powders focus only on probiotics, which are just one part of the gut health picture.

Activ Daily ULTIMATE is different.

It is a freeze-dried daily treat made from real fresh ingredients and built around a complete Tri-Biotic approach.

Where Tri-Biotics Fit In

Probiotics can be useful because they help introduce beneficial bacteria into the gut. But probiotics alone are only one part of the puzzle.

Activ Pet Health’s key point of difference is our Tri-Biotic approach, combining:

Prebiotics to help feed beneficial bacteria
Probiotics to help introduce beneficial bacteria
Postbiotics to help support the gut environment and immune response

This gives dogs more complete microbiome support than basic probiotic-only thinking.

It is not just about adding bacteria. It is about supporting more of the full gut health chain.

Why Activ Daily ULTIMATE Is Different

Activ Daily ULTIMATE was built to support gut balance, microbiome health, digestion, skin health, immune health and overall wellbeing from the inside out. It is made in a simple daily treat format using real fresh ingredients, then gently freeze-dried to create a lighter finished pack.

Activ Pet Health has also invested in clinical research with Adelaide University, including research on the finished product dogs actually eat. That matters because there is a big difference between ingredient claims and testing the actual finished formula. Your dog does not eat a claim on a label, your dog eats the finished product.

Final Takeaway

The 300g and 100g numbers are not two different products - they explain the freeze-drying process.

Each pack starts with around 300g of fresh ingredients. Moisture is gently removed through freeze-drying, leaving around 100g of finished treats.

The pack still contains 30 treats. The quality has not changed. The purpose has not changed.

We only make products we would be happy to give our own dogs, and that standard has not changed.

Support your dog’s gut, skin and immune health from the inside out. Shop Activ Daily ULTIMATE today.

Activ Pet Health products are nutritional supplements and are not intended to replace veterinary diagnosis or treatment. Individual results vary. Dogs with ongoing diarrhoea, vomiting, blood in the stool, severe itching, sudden weight loss or other serious symptoms should be assessed by a veterinarian.

FAQs

Why does Activ Daily ULTIMATE start with 300g of ingredients but finish at 100g?

Fresh ingredients naturally contain moisture. During freeze-drying, much of that moisture is removed, leaving approximately 100g of finished freeze-dried treats.

Has anything been taken away from the product?

No. The difference in weight is mainly due to moisture being removed through freeze-drying. The product still starts with around 300g of fresh ingredients.

How many treats are in each pack?

Each pack contains 30 treats.

How many Activ Daily ULTIMATE treats should I feed my dog?

Dogs up to 30kg receive 3–4 treats per day. Dogs over 30kg receive 3–6 treats per day. Always follow the feeding directions on the pack.

Why does Activ Pet Health use freeze-drying?

Freeze-drying removes moisture while helping preserve ingredient quality. It also creates a lighter, convenient daily treat that is simple and consistent to feed.

Is Activ Daily ULTIMATE a probiotic powder?

No. Activ Daily ULTIMATE is a freeze-dried Tri-Biotic supplement treat. It combines prebiotics, probiotics and postbiotics to support more of the full microbiome chain.